Survey: Post-pandemic travelers embrace adventures, maximize leisure time

POST-PANDEMIC TRAVELERS ARE blending relaxation with high-energy adventures to maximize their time and financial investment, according to Hilton’s annual
Trends Report. Approximately 70 percent of global travelers enjoy staying active while on the go, and one in five leisure travelers are planning outdoor
adventures in 2025.

The report’s findings are based on research involving 13,000 travelers across 13 countries, including Brazil, feedback from more than 4,100 Hilton team members
and interviews with Hilton travel experts.

“Our 2025 Trends Report uncovers what has been simmering for years—the intersection of work and play; of relaxation and adventure; of being alone but together,”
said Chris Nassetta, Hilton’s president and CEO. “Travelers don’t just want to choose their own adventure; they want to maximize every moment of their time away.
This new data reveals a fascinating dichotomy and a growing focus on experiences that will keep us constantly evolving to meet the needs of tomorrow’s traveler.”